Looking back, I should have seen it coming. Two direct-to-consumer brands that have seen explosive growth thanks to a design philosophy that appeals to both mass consumers and niche style nerds coming together to collaborate? Not really shocking, is it? Good, Yes, when you say it that way, it makes perfect sense. But for some reason I was still surprised – pleasantly! – when I learned that Warby Parker was teaming up with the Entireworld team on a collection of four sunglasses for the summer of 2021. And now that the fruits of this collaboration are available for purchase, the fun doesn’t stop coming.
The new sunglasses take Warby’s’ 70s-inspired Hatcher frame and wrap it in the kind of colors that would also suit any of Entireworld’s bestselling boxy tees: burgundy, jade green, midnight blue and pastel pink. The idea was to make the hues even more summery, but the switch to a monochrome treatment also modernizes the feel of the Hatcher a bit. Not too much a lot – the throwback vibe is still unmistakably present – but just enough to make the designs feel fresh. Current. Not just “summer” but “summer 2021”.
“We both subscribe to the idea of elevating everyday objects with creativity and color and making them accessible,” said Warby Parker CEO and co-founder Neil Blumenthal in a statement about the collaboration with Entireworld Founder and Creative Director Scott Sternberg, “and that’s exactly what he did with our Hatcher framework.”
Like most sunglasses from Warby, newer versions of the Hatcher start at just $ 95. And, as an added bonus, to celebrate the collaboration, brands donate to the Equal Justice Initiative, which is dedicated to criminal justice reform, racial justice across America, and public education for help the public understand how vital these issues are. Learn more about the organization here, then, if you’re in the market, head over to the Warby Parker site to get your new shades.
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