cannabis retailers also sell drinks


In every neighborhood across Ontario, cannabis retailers – many of which sell cannabis-infused drinks – are opening up. Often within walking distance is a neighborhood LCBO, a store also selling adult drinks. This is where the comparison ends and the challenges begin.

In Ontario and many other provinces, cannabis retailers are often small independent businesses. Like many others, they contribute to local economies, provide jobs and serve local communities, but have struggled in the wake of the COVID-19 pandemic. Additionally, the regulations they face – such as possession limits, product marketing, and retail promotion – have long made effective education and communication with consumers difficult. These are significant issues facing cannabis retailers across the country and are a barrier to continued innovation and advancement in a maturing industry.

Scott Cooper, CEO of Truss Beverage Co., said: “As the third anniversary of cannabis legalization approaches in October, now is the time to re-examine the environment and ensure that the right regulations are in place to allow for the industry to prosper. Cannabis retailers create a safe space for Canadians to explore cannabis responsibly, playing a positive role in the community and contributing to the local economy. We think there is an important discussion to be had to ensure that they are not left behind.

The campaign kicks off just before summer, one of the biggest adult drinking seasons of the year, and an opportunity for cannabis retailers to integrate into the community. As the retail business begins to fully reopen, Truss is encouraging consumers to think of their local cannabis retailer as a ‘local cannabis drink outlet’ and to visit stores to learn more about the options available. offer to them. Cannabis retailers across Canada They are also joining the campaign, placing stickers and signs in their windows that read: “drinks sold here”.

Hanif Harji, CEO of Miss Jones Cannabis, a cannabis retailer with nine stores across Ontario, said: “The in-store experience is a crucial part of the cannabis journey, especially for those new to cannabis. Our budtenders are able to advise on formats, potencies, flavors and most importantly, educate on how to consume safely. “

Lori Hatcher, Head of Marketing at Truss Beverage Co., said: “The Local Cannabis Beverage Outlet campaign encourages Canadians to reinvent their local cannabis retailer as another option for adult beverages – and the only place to find infused beverages at cannabis. Ask questions, educate yourself and try something new. ”

Everyone’s experience with cannabis is personal, so for legal age Canadians starting to explore cannabis drinks this summer, Truss advises starting low and sipping slowly.

Products in the Truss Beverage Co. line are available at local authorized cannabis stores and authorized online retailers. To learn more, visit

About Truss Beverage Co.
Truss Beverage Co. is a joint venture between MolsonCoors Canada and HEXO Corp. (TSX: HEXO) (NYSE: HEXO), a licensed producer of cannabis products in Canada; trained to lead innovation in the development of non-alcoholic cannabis beverages for the Canadian market. Produced by Truss / HEXO Cannabis-Infused Beverages, a division of HEXO, the Truss portfolio will feature a line of products for legal age Canadian consumers, offering a variety of taste experiences for multiple beverage occasions.

Truss Beverage Co. will keep its promise to be the cannabis drink specialist with extraordinary products and marketing that reinforces its commitment to responsible use of adults.

About Miss Jones Cannabis
Miss Jones Cannabis Outposts represents a diverse take on the retail cannabis landscape. Beyond its dispensary and accessories offer, Miss Jones is proud of its commitment to health and wellness and its forward-thinking designer clothing. The team is extensively trained to guide customers in finding the products that suit their lifestyle and exceed their expectations. Their vision is simple; create a community of like-minded people who appreciate the benefits of cannabis. Miss Jones opened its first outpost in May 2020 in Toronto, Ontario and now has 9 outposts across Ontario with 13 more to come.

SOURCE Truss Beverage Co.

For more information: Amanda Swinhoe, Agnostic, [email protected]


Luz W. German